Tuesday, 5 July 2011

Critical Analysis of Music Videos 2

KATY PERRY 


Last Friday Night 
Out of the selection I have watched, this one seems to have the biggest budget! I love the film theme, using simple conventions like titles, credits,  'THE END' and 'out takes', it gives the video a really high class and original feel. The opening strictly follows common conventions of films set in american suburbia: a crane shot following a paper boy on his bike throwing papers into the gardens of the big american houses. This will be very recogniseable for her american audience and some from other countries. Also using the record companies as the production companies and having an section of acting at the start will reinforce the idea of a film in the audiences mind as they watch the rest of the video. She has focused very heavily on comedy in this video, often making fun of her younger self using mise-en-scene and sound: braces, 80"s fashion and she uses a 'funny voice' when talking but not when singing. This is show in the first shot inside the house: a close up of a chicken! A nice break from the randomness and 80's cheese is done by using a dream sequence with pretty ridiculous mediaeval costumes and green screen.


From this analysis I have learnt:




  • It is possible to play around with the medium, using simple conventions we could twist the music video into a film style or other media product.
  • Humour can be from mise-en-scene or the actors expressions 
  • Possible theme for our video: setting the video in another era?

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