Magazine Advert Designs

Below are scans of our (very) initial sketches for the magazine advert to be published in a magazine. We went through, quickly writing the advantages and disadvantages of each design.

This idea uses the same design as the digi pak front cover. While this links both products strongly, it does not allow us to be creative with a different media product.

This second idea was linked to the digi pak in the same way, by using the black and white image from the end of the video and the inside of the digi pak. Again, this links the 3 products together but takes away the colour scheme we worked into the video and digi pak. This meant we used a cream coloured box with red writing at the top, in the end we decided to this would look out of place and unprofessional. 

This was the idea we eventually used, after some experimentation with the collage idea below. I really liked the idea of the photo of Ashlea interacting with the photo of the digi pak. It is original and therefore more memorable than seeing the same image twice. It shows the digi pak (as we saw in our research it is conventional include an image of the album). 

Before we used the 3rd design, we experimented with a different idea that was inspired by photo we found researching album covers. This photo of Imelda May in front of a wall plastered with vintage posters gave us the idea to create a collage of images from our video, props and photos of Ashlea as Caro in the style of this wall. We screen shot recogniseable moments from the video and took photos of the props with an improvised white back drop set. with a white sheet and angle poise lamp. We imported the photos to i photo and edited them and were very please with how the photos looked.

Some examples:

We placed the cut outs in an overlapping collage design over the top of the newspaper I bought as a prop for the video. We then used a piece of glass from a picture frame to keep all the photos flat and still while we took the photos.

We edited the same photo twice to give us one in colour and one in black and white. This allowed us to see the same three fonts on each design.







Out of all the variations, we preferred this black and white version using Velosette font because the red text looks best against the black and white background, its more contrasting. and the images look more professional in monochrome, and more like a collage of images which is what the design was inspired by.






However, we decided that the concept did not fully work as size of photos we had to use to make them recogniseable, was too big to be similar to the look the wall of posters had. Also the gaps in between the photos to show the newspaper looked unprofessional. 

We went back to our initial designs and constructed the 3rd idea in photoshop. 

Here are the colour variations of the final product we mocked up on photoshop to be absolutely sure that light blue was the colour to use for the background.

We tried using the same colour as the background of the digi pack to link them in that way. This meant that the edge of the pak disappeared and merged with the background. This was not an option. 

Keeping with the colour scheme we have used were possible throughout the project, we tried a red background. Initially we liked this more than the blue, but when we saw that the green tint given by the green screen was more noticeable on her hair with this one and that the strip of red on the other edge of the pak disappeared, we decided against using it.

With light blue, there was no problem of the edges of the digi pak merging with the background and the tint from the green screen on Ashlea'd hair was not as noticable. We tried our best to tint her hair blonde again but it was not possible as we had no real blonde colour we could use the pipet tool to use as paint. 

We are very pleased with the final magazine advert.

If it were to be in a magazine, we decided that it probably would not be in the magazines we looked at for research as they are mainly aimed at teen - 40. And Caro has three generation appeal but is mainly liked by females so the advert would appear in a magazine like marie claire, radio times (the real Caro's adverts have previously appeared in here) or ... to reach all ages of her audience.