Digi Pak Research and Designs

Example of a Digi Pak

After looking at a collection of digi paks bought in by our teacher. we knew we needed to have a striking image for the front cover like a normal album cover but that we also needed to decide the layout of the pak and design two more panels.

Below are some initial designs for our digi pak 

This note was made after a discussion we had about who Caro's audience were, so we could design accordingly. We found that she has a 3 generation appeal. Young people 15-18 (such as our trumpet player) like her - it is fashionable to like retro/vintage; parents aged 40-50 and grandparents aged 60-70 like her because they liked the style of music when it was first popular.

We wanted to reflect Caro's music in the design as much as possible and we think these colours, the costume and the organic framing feel 'vintage' and 'retro' but with a modern production (using a HD camera and photo shop to construct it),  which is what Caro's music is all about. 

We experimented with the design - by using more layers, we could instantly swap and change the font, different poses or filters.  There were some things we didn't change, for example: the colour scheme has always been red and blue, linking with the music video.