Thursday, 30 June 2011

Critical Analysis of Music Videos 1

PINK 


So What
This song was in reaction to the artist's divorce from her husband. While there is a comic narrative, a deep feeling of loss is also conveyed. The excessive amount of different locations (number of locations) used throughout the song, gives a feeling of restlessness and instability. The comic elements, including Pink traveling down the road on a small quad bike, much to the annoyance of the other drivers.  Pink's hair is set alight by a comical camp hairdresser. The most powerful section in this video, in my opinion, is the parts where Pink and her husband are shown in the same shot. The headlines from the extensive publicity that covered their break up are shown in the background. She comedically pokes and sings to him in a mock confrontational way while he pretends not to care.  While these shots are light hearted, there is still real affection shown in the sequence.


Stupid Girls
There is a pleasing circular narrative to this video as it starts with a small girl watching TV while Pink appears as her 2 consciences good and evil above each shoulder. This scene is returned to a few times in the video and at the end. There is a strong moral behind the song and video, it shows american culture is teaching girls to act in a sexual way to get what they want in life. It is clear that Pink disagrees with this as she plays many different roles, showing the 'stupidity' of this way of life. She uses a different character or location to highlight important lyrics. e.g. 'Whatever happened to the dream of a girl president, she's dancing in the video next to 50 cent. ' Here, 2 characters contrast in the same sentence to highlight the change in attitude. At the end, the small girl from the beginning has a choice. a point of view shot shows a table full of creative things: keyboard, football and a microscope. And a table full of dolls, make up and toys. She chooses the football and goes out to play. This is opposite to the start of the video where the character was 'wanting to be like the girls on TV'.




OTHER FEATURES FROM OTHER VIDEOS


Funhouse
There are a few elements from this video that I enjoyed.
There is a part at 0:27 in the video where she does a kind of kick/skip exactly in time to the drums in the music. The location has been amazingly dressed for the video. The extras and piles of debris all add to the theme of the video.






Sober

My favourite part of this video is the section in the white room (where Pink is virtually unrecogniseable in a white wig) and her movements, hits and stretches are synchronised with the music.










From this analysis I have learnt:


  • Pink promotes the individuality and independence of women.
  • She shows women as strong and confident.
  • Pink often uses humor and different locations in her videos to highlight certain lyrics.

Wednesday, 29 June 2011

Initial Research into Music Videos

Before this project I was aware of music videos and how much effort and money was spent on them, but I had never really sat down and watched the music channels or looked them up on youtube. So this initial research has been extremely interesting and enjoyable because most of the artists I have been looking at play around with the medium and have fun with the concept.


To start the project Sarah and I (we are a team of 2) talked and noted down our favourite or most suitable artists and had a look at some of their most admired/famous videos. Here are the notes we took...


  Pink                        Avril Lavigne           

- Stupid Girl              - Girlfriend
- So What?                - What the Hell
- Perfect
- Fun House


Katy Perry                  Taylor Swift 
- Last Friday Night          - Mine
                                        - 15
                                        - Love Story
 Elbow                            - Picture to Burn
- Grounds for divorce


Scouting for Girls          Corrine Bailey Rae
- She's so Lovely             - Just Like a Star
- Its Not About You its Me

Muse
Various elements


Details of the advantages and disadvantages of the most important videos will follow...
I am also keen to include some form of humor or spoof element (as it seems popular) into our video so I will also research into that area...